224: Bridging Gaps: DevRel, Marketing Synergies, and the Future of Data with Pedram Navid of Dagster Labs

This week on The Data Stack Show, John and Matt welcome Pedram Navid, Chief Dashboard Officer at Dagster Labs. During the conversation, Pedram shares his career evolution from consulting to his current role, where he oversees data, developer relations (DevRel), and marketing. The discussion delves into the synergies between DevRel and marketing, emphasizing the importance of understanding developers' learning preferences. Pedram explains data orchestration, highlighting its role in managing and automating data workflows. He also discusses Daxter's unique asset-based approach, which enhances visibility and control over data processes, catering to users from novices to experts, and so much more.

Highlights from this week’s conversation include:

• Pedram’s Background and Journey in Data (0:47)

• Joining Dagster Labs (1:41)

• Synergies Between Teams (2:56)

• Developer Marketing Preferences (6:06)

• Bridging Technical Gaps (9:54)

• Understanding Data Orchestration (11:05)

• Dagster's Unique Features (16:07)

• The Future of Orchestration (18:09)

• Freeing Up Team Resources (20:30)

• Market Readiness of the Modern Data Stack (22:20)

• Career Journey into DevRel and Marketing (26:09)

• Understanding Technical Audiences (29:33)

• Building Trust Through Open Source (31:36)

• Understanding Vendor Lock-In (34:40)

• AI and Data Orchestration (36:11)

• Modern Data Stack Evolution (39:09)

• The Cost of AI Services (41:58)

• Differentiation Through Integration (44:13)

• Language and Frameworks in Orchestration (49:45)

• Future of Orchestration and Closing Thoughts (51:54)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.